Wataniya Telecom, the rapidly growing second largest telecom operator in Kuwait , needed to convey its unique brand and service-oriented strategy through a cool, creative and compelling product and service catalogue. Dubbed the 'Red Carpet Company', Wataniya wanted its 'Red Book' to differentiate not only the company's offerings but also its overall brand experience in order to attract the youth and expat segments of the Kuwaiti mobile market and increase its client base and market share.
Solution Prose Solutions was brought in to develop light and punchy English and Arabic slogans and body copy that effectively positioned Wataniya as the coolest telecom in the country. Our young, creative copywriting and Arabization project team got to the heart of the brand and communicated key messages in a fresh way that resonated with the company's target audience. The 'Red Book', played an integral role in driving the Wataniya's customer base to an all-time high of 11.9 million users in the first half of 2009, up 14% from the previous year.
To download the Wataniya Telecom Red Book, please click here (PDF) for English and here (PDF) for Arabic.